Why simulation
The survey was the best tool of 1936.
People misreport. Agents don't.
Ask a shopper why they bought and you'll get a story, not the truth. Memory fails, politeness distorts, and stated intent famously diverges from behavior at the shelf. Prefana's agents don't answer questionnaires — they act on incentives, habits, and social influence, the way your consumers actually decide.
Every segment. Even the ones panels can't recruit.
Your hardest questions live in your hardest-to-reach segments: lapsed buyers, competitor loyalists, first-time category entrants, thin regional cells. Panels under-recruit them; Prefana simulates them at full statistical depth — thousands of agents per segment, on demand.
Test the product that doesn't exist yet.
You can't survey a launch that hasn't happened. New pack, new price tier, new category entry — the decisions that matter most involve conditions consumers have never seen. Simulation is the only instrument that can put your population into that future and watch what they do.
Built for the launch calendar, not the research calendar.
No vendor briefs, no six-week fieldwork window, no top-line deck that arrives after the decision was due. Ask in plain language. Get the distribution, the segments, and the why — inside a day.
Validation
We took a published consumer study that ran for six months in the field — and replicated it overnight. Prefana's simulated panel matched the study's findings within two points.
Same questions. Same population definition. A fraction of the time.
Read the methodology →
Your next launch is already running inside Prefana.
We're onboarding a small number of early FMCG partners. Bring us the study on your calendar — we'll run it side by side, and you compare.
Request early access