What this site is
prefana.com describes Prefana's simulated consumer research service, Murmur. Content here is provided for information; the specifics of any engagement — scope, deliverables, fees — are agreed separately in writing.
About simulated results
Everything Murmur produces is generated by simulation and is always labeled as such. Sample outputs shown on this site illustrate the format of results; they are not claims about any real brand or market. Research outputs support decisions — they don't replace your judgment, and Prefana isn't liable for decisions made on the basis of illustrative content on this site.
Your use of the site
Don't scrape the site into oblivion, misrepresent Prefana's outputs as human fieldwork, or pass off the content, name, or logo as your own. The Prefana name, mark, and site content belong to Prefana.
Changes
We may update these terms as the product evolves; the date above tells you when we last did.
Contact
Questions about these terms: hello@prefana.com.