How it works
Brief → Simulate → Deliver
Send your study brief as-is
Send your study brief as-is — the same document you'd hand an agency. Concept boards, pack renders, price ladders, claim lists. We define the simulated sample with you: market, category, segments, quotas.
Murmur runs the study
Murmur builds a population that mirrors your consumers and runs the study across thousands of agents in parallel — every cell fully powered, including the segments panels can't recruit.
A report in 48 hours
Within 48 hours: topline results, segment cuts, verbatim-style reasoning from the agents, and a clear recommendation. Presented in a report your stakeholders can read without a translator.
Study types
Five studies. One panel. 48 hours.
Concept tests
"Which of these four concepts drives the strongest trial intent among weekly category buyers?"
Pack & design tests
"Which pack wins at shelf against the two market leaders?"
Pricing studies
"Where does repeat purchase break as we move from ₹99 to ₹129?"
Claims & message tests
"Which front-of-pack claim shifts purchase intent most — and with whom?"
Usage & attitude
"How does the category actually get used at home — occasions, substitutes, frustrations?"
Comparison
The agency cycle vs. Murmur.
Traditional fieldwork
- 6–8 weeks
- Five-figure budget
- Recruitment limits your cells
- One shot, no iteration
Murmur
- 48 hours
- A fraction of the cost
- Any segment, fully powered
- Iterate the same study tomorrow
Bring us the study on your calendar.
We're onboarding a small number of early FMCG partners. Send the brief you were about to field — we'll run it side by side, and you compare.
Send us a brief